3D cinema experienced astounding growth around the world in the last year due to the success of Avatar, Alice in Wonderland, How to Train Your Dragon and many other new releases of 3D movies. This new demand for 3D content has resulted in conversion of theatres to support the new format. According to the Motion Picture Association of America the distribution of 3D screens by geographical areas is broken down as follows:
Currently there are over 9000 3D equipped theatres around the world, with more to come. The theatres are divided among three different technologies: RealD (polarization), Dolby 3D (colour separation) and XpanD (active shuttering)
Iridian is offering coatings for color separation glasses and filter wheels for projectors that are state of the art in the industry. We leveraged our experience in high-volume, low-cost manufacture of leading edge optical filters to satisfy the demands of 3D colour separation glasses and the associated filter wheels for use in projectors. We are ready to satisfy the demands created by new releases of 3D movies such as Toy Story 3 that drive the market demand for this new dimension in the cinema going experience.